Worked in collaboration with Tangible (ongoing engagement) as a Founding Designer to launch their newly built product that connects ABF borrowers to the right lenders.
Project needs and pain points
Hardware startups struggle to raise money because founders speak 'technical specifications' while lenders demand 'financial metrics'.
Founders speak: mission, vision, technical specifications, engineering challenges, 'We're building the future of sustainable energy storage'.
Lenders speak: financial metrics, risk assessments, legal terms, "What's your EBITDA? What's your asset-to-liability ratio?".
Lawyers bridge this gap, making the process slow and expensive
The ask
The GTM product journey for borrower & lender facing products
A brand new visual direction for the product
New design system definition
UX and interaction design
Overall product design support enbedded into their product team
My role…
Clarify the user goals and needs
How the product should be structured (IA)
How users should navigate through the product
Test concepts with potential users
Design multiple iterations of prototypes for testing
Support their developers during delivery with quality testing pre-launch
Defining the visual direction of the product
Collaborating with all the stakeholders – co-founders, engineers and data scientists to make sure we make a credible product offering for the pipeline customers
